Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed". The product was successful and gave Ocean Spray a product that could be sold year round. Working together with food editor Sylvia Schur of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. These No-Thaw apple juice cups are stackable, easy to open, and easy to hold. This 48-Count bulk case is perfect for stocking up at home, the office, or hospitals, or vending machines. Marketing executive Edward Gelsthorpe was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers. Overview Crack open a cold one of these delicious Ocean Spray Apple Juice Cups to enjoy the refreshing natural apple juice flavor. Cranapple started a trend and was followed by other juice blends. The Cranapple blend helped turn the cranberry into a year-round product. ![]() Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The juice blend is marketed as combining the tartness of cranberry with the sweetness of the apple. How can you tell if cranberry juice is bad? If cranberry juice develops an off odor, flavor or appearance, or if mold appears, it should be discarded.ĭiscard all cranberry juice from cans or bottles that are leaking, rusting, bulging or severely dented.Cran-apple juice (trademark registered as Cranapple) is a blend of cranberry juice and apple juice marketed by the Ocean Spray cooperative, styled as Cran How long does cranberry juice last after being frozen and thawed? Cranberry juice that has been defrosted in the fridge can be kept for an additional 3 to 5 days in the refrigerator before using cranberry juice that was thawed in the microwave or in cold water should be used immediately. The freezer time shown is for best quality only - cranberry juice that has been kept constantly frozen at 0° F will keep safe indefinitely. How long does cranberry juice last in the freezer? Properly stored, it will maintain best quality for about 8 to 12 months, but will remain safe beyond that time. To further extend the shelf life of cranberry juice, freeze it: to freeze cranberry juice, store in airtight container and leave at least 1/2 inch headspace at the top, as juice will expand when frozen. Storage times shown are for best quality only - after that, the unopened cranberry juice's color or flavor may change, but in most cases, it will still be safe to consume if it has been stored properly, the can or bottle is not damaged and there are no signs of spoilage (see below). ![]() Is unopened cranberry juice safe to drink after the "expiration" date on the can or bottle? Yes, provided it is properly stored and the can or bottle is undamaged - commercially packaged cranberry juice will typically carry a " Best By," "Best if Used By," "Best Before", or "Best When Used By" date but this is not a safety date, it is the manufacturer's estimate of how long the cranberry juice will remain at peak quality. How long does unopened cranberry juice last at room temperature? Properly stored, unopened cranberry juice that has been sold unrefrigerated will generally stay at best quality for about 18 to 24 months after the date on the package when stored at room temperature, although it will usually remain safe to drink after that. To extend the shelf life of unopened cranberry juice, keep unopened cranberry juice away from direct sources of heat or light. How long does unopened cranberry juice last? The precise answer to the question depends to a large extent on storage conditions - store unopened cans or bottles of cranberry juice in a cool, dark area.
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